The upheavals with Twitter, Facebook, and TikTok have caused many to re-think their strategies.
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Time for the GOP to Embrace Ranked-Choice Voting
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Yet all the attention on Alaska’s unusual new system, which combines a nonpartisan primary and an RCV general election, may be masking a better reason for Republicans to consider RCV — it could improve crowded primary elections.

How can we fix bias in email spam filtering? Look to the Post Office.
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But we can agree that if a voter opts in to receive email messages from a political candidate or party, they should be able to receive them.
In the News
Trump hasn’t changed. But Facebook is giving him a second chance.
“Any candidate needs to be where their voters are. As far as digital campaigning is concerned, Facebook is the largest gathering in the country,” Republican digital campaign strategist Eric Wilson, who leads the Center for Campaign Innovation, told Recode.

Frozen: Trump’s primary challengers balk at jumping into the unknown
“I think you’re seeing campaigns respond to the realities of the market, where people aren’t eager to start donating to a presidential campaign that’s over a year away,” said Eric Wilson, a GOP consultant who led Sen. Marco Rubio’s (R-Fla.) digital team in 2016.

Report: Fundraising Ad Targeting an Issue as Facebook Remains Top Platform to Reach Donors
“That’s still the unifying platform,” said Eric Wilson, who directs the Center. “As we found in 2020, the majority of voters as well as donors are active on Facebook.”

Billions at stake as online fundraising practices turn off voters
“Campaigns are even asking undecided and swing voters for money,” said Eric Wilson, a Republican digital strategist and the center’s director. “They’re asking people who donate to the other party for money.”

Twitter reverses long-standing ban on political advertising
“Obviously it’s good to have more options,” Republican digital strategist Eric Wilson said.

Trump’s toxic political brand is much bigger than he is
“It’s sort of not sufficient for some candidates to state their party affiliation—they have to go further and say either ‘Trump endorsed’ or ‘conservative Republican’ to really drive the case to their supporters.”