Youngkin’s victory would halt a decade of Democratic gains in a state that has drifted from red to blue at the presidential level, and where Democrats also hold a trifecta in Richmond.
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“I would expect to see more firepower behind those endorsements,” Wilson said, “because that’s really what’s going to make sure that [Trump’s] successful in picking winners.”
Where attacking Biden did serve a purpose, Wilson said, was in generating enthusiasm and donations from the right — a point other conservative groups echoed as well.
“He was never going to just go away,” said Republican digital strategist Eric Wilson.
“It could be a make-or-break moment for Trump’s political future,” said Eric Wilson, a Republican political technologist.
“Because they don’t have the ability to run ads on Facebook, they’re losing out on petitions to grow their email list, surveys, things like that — the tactics that every campaign has to be doing 365 to really maintain their fund-raising,” said Eric Wilson, a Republican digital strategist.
Trump’s return to Facebook was critical to his political operation, said Eric Wilson, managing director of Startup Caucus, an incubator and investment fund for Republican campaign technology.