Voters are increasingly consuming political information as entertainment, which means effective candidates must adjust to becoming celebrities. The internet has made it possible for anyone to build a community around compelling content and voters expect the same from their politicians.
This isn’t to diminish the very serious issues we decide in our elections, but an assessment of how the experience functions. The word “authentic” is overused when we discuss what voters want from political candidates. It’s a reaction to days gone by where successful politicians could talk without saying anything, never had a hair out of place, and avoided mistakes at all costs.
The radical transparency made possible digital content creation and distribution is a valuable asset for marketers. Used properly, campaigners can create compelling and engaging experiencesg for supporters by documenting the campaign journey.