Eric Wilson, a GOP digital consultant, noted that GOP campaigns have to convince “solopreneurs” that it’s worth coming on board as staff.
“A number of recent conversations have focused on the dynamics of political talent and recruiting. It’s very difficult right now to hire campaign staff,” he tweeted Sept. 17. “The people who would do these jobs are setting up as solopreneurs to have more flexibility and control.
“I think this shift has happened because of remote work, software for freelancers, and a Millennial/Gen Z approach to work/life balance. I came of age in a system where you had to physically be somewhere (remote) and go all-in. Younger politicos want something different.”