Yes, but: The vast majority of political ad spend remains on local broadcast stations, where — despite ratings declines — political strategists are the most optimistic about outcomes.
“Political practitioners just don’t have confidence in streaming to move numbers the way they see it on broadcast and cable,” said Eric Wilson, a veteran GOP digital strategist.
“They know when they spend on TV they see movement in the polls.”
Local broadcasting can also be more reliable, in some respects. Broadcasters are not allowed to refuse a candidate’s ad based on its content.