“What you’re doing with a split that’s a 99-to-1 is giving someone else access to donors,” said Eric Wilson, a veteran GOP strategist who led Marco Rubio’s digital team for his 2016 presidential run. “It’s not about generating money. It’s about getting them access to new donors that they can go solicit over the next 12 days. … You now have 1,000s of donors that have given to your campaign, and are hopefully willing to give again.”
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Digital-first political strategist
