The number of candidates who use logos inspired by Trump’s have been on the rise since 2018, and some went so far this year as to include “Trump-endorsed” in their branding, says Eric Wilson, a Republican digital strategist and managing partner of Startup Caucus, a Republican startup incubator. “It’s sort of not sufficient for some candidates to state their party affiliation—they have to go further and say either ‘Trump endorsed’ or ‘conservative Republican’ to really drive the case to their supporters.”
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Digital-first political strategist
