Our first of its kind 2020 National Post-Election Survey studying how voters consume media, use technology, and interact with campaigns online included an oversample of donors to build an audience of 541 donors.
These results gave us unique insights into an emerging phenomenon of political power in the United States – grassroots donors who are fueling ever-expanding campaign budgets.
Our data tells a story of who donors are, how they donate, and what motivates them to give. The results give candidates and practitioners a roadmap for better engaging supporters.
Click here to read the full article at CampaignInnovation.org.