“It could be a make-or-break moment for Trump’s political future,” said Eric Wilson, a Republican political technologist.
That’s because being on Facebook is crucial for modern-day political campaigns, as a majority of Americans use the platform and those who do log into it multiple times daily. Facebook has become crucial for raising money and for targeting supporters and swing voters, something the Trump campaign did in unprecedented ways. The majority of online ad dollars go to either Facebook or Google.
“Even with all the resources Donald Trump has,” Wilson said, “Facebook is so much bigger than that, that you can’t get around it.”