Republican digital strategist Eric Wilson noted that Twitter’s user base is much smaller than that of other social media platforms so it makes sense that people are encountering Trump’s tweets elsewhere.
To help his side catch up, Wilson founded Startup Caucus, a conservative response to Higher Ground Labs, in August 2019.
Earlier this month, the media obtained an internal post by Facebook executive Andrew Bosworth praising Donald Trump’s campaign team for their success in 2016 and went on to clear up some common misinformation about the campaign’s use of the platform.
But smart digital operatives are building their backup plans now — adapting some online messaging for a more broadcast-style approach, working with other advertising networks that will still allow legitimate campaigners to employ these widely used tactics, and investing in technology that helps campaigns connect directly with voters.
In the 21st Century we can do better than 17th Century solutions
In the new decade, the proliferation of the Internet of Things (IoT) – consumer devices connected and controlled via the internet – will result in yet another sea change.