Earlier this month, the media obtained an internal post by Facebook executive Andrew Bosworth praising Donald Trump’s campaign team for their success in 2016 and went on to clear up some common misinformation about the campaign’s use of the platform.
In the 21st Century we can do better than 17th Century solutions
In the new decade, the proliferation of the Internet of Things (IoT) – consumer devices connected and controlled via the internet – will result in yet another sea change.
I try to be strategic in my reading, which is why this isn’t a list of books that only came out this year. It includes some new, some old but they all teach an important idea or concept I was interested to learn more about.
I think too many political marketers have overcompensated by targeting online so narrowly that they exclude likely voters.
No matter which scenario plays out, campaigns should start investing ASAP into list building via Facebook. First, it’s the right thing to be doing to increase your online fundraising, and second, because it is possible that this important channel may not be available to you in the span of a few months.