The last four years have been a confrontation over the reality that the modern digital public square is privately owned.
Transparency is essential to our work in public affairs, but only when paired with relevant technical expertise can data’s true value be unlocked.
For anyone with a cell phone bombarded with text messages over the last two years, this may seem obvious, but it marks an important tipping point.
Today, sophisticated algorithms (often AI-optimized) drive digital media distribution and advertising with limited human intervention.
This episode highlights the importance of a campaign, political party, or issue group owning an audience of supporters, through email, text messaging, or website.
Republicans, on the other hand, have failed to diversify sufficiently beyond paid messaging like TV, online advertising, and mail.