Our data tells a story of who donors are, how they donate, and what motivates them to give. The results give candidates and practitioners a roadmap for better engaging supporters.
Blog
Despite McAuliffe’s big win, Dems need changes to future primaries to ensure unity
This solidarity is due in no small part to ranked choice voting (RCV), the method the GOP chose to nominate its candidates during an unassembled statewide convention.
Digital Battlegrounds & Behavioral Campaigning [Video]
In this keynote talk from the 2021 CampaignTech conference, I outline the emerging digital battlegrounds that transcend demographics and provide a strategy for how candidates and their campaigns reach voters through behavioral campaigning.
The Retail Investing Revolution Comes For Politics
In politics, fundraising was previously the prerogative of well-heeled donors at receptions and ideologues on mailing lists.
How The Virginia GOP’s Convention Nominates The Most Electable Conservative
The goal of a nominating contest is to select the most conservative candidate who can win the general election. That starts with choosing a candidate who earns broad consensus within the GOP.
A 2022 Doomsday Scenario for Campaigners
The last four years have been a confrontation over the reality that the modern digital public square is privately owned.