The internet has made it possible for anyone to build a community around compelling content and voters expect the same from their politicians.
Our data tells a story of who donors are, how they donate, and what motivates them to give. The results give candidates and practitioners a roadmap for better engaging supporters.
This solidarity is due in no small part to ranked choice voting (RCV), the method the GOP chose to nominate its candidates during an unassembled statewide convention.
In this keynote talk from the 2021 CampaignTech conference, I outline the emerging digital battlegrounds that transcend demographics and provide a strategy for how candidates and their campaigns reach voters through behavioral campaigning.
In politics, fundraising was previously the prerogative of well-heeled donors at receptions and ideologues on mailing lists.
The goal of a nominating contest is to select the most conservative candidate who can win the general election. That starts with choosing a candidate who earns broad consensus within the GOP.