I try to be strategic in my reading, which is why this isn’t a list of books that only came out this year. It includes some new, some old but they all teach an important idea or concept I was interested to learn more about.
I think too many political marketers have overcompensated by targeting online so narrowly that they exclude likely voters.
No matter which scenario plays out, campaigns should start investing ASAP into list building via Facebook. First, it’s the right thing to be doing to increase your online fundraising, and second, because it is possible that this important channel may not be available to you in the span of a few months.
The unasked question is why does Facebook’s algorithm continue to favor outrage and disinformation over civility and discourse?
I’m writing this to encourage you in a concrete way to keep at it – whatever it is you’re doing.
He was built for a different era and he’s struggling to find customers.