Don’t get caught up and confused trying to measure something that doesn’t matter.
Expertise and experience are disadvantages because it’s hard not to see the risk involved with imagining a new and different way to do something.
Investing in content without a real plan for getting it seen means you’re wasting money and resources without any impact.
Why doing the unexpected is the only way to get noticed.
Everything we do in communications and marketing is about getting people to notice, care, and act.