If you’re ready to get started, get in touch here:
I’m a digital-first strategist with skills honed at the highest levels of national and international politics. With rapidly changing technology, it’s important to have a digital-focused adviser at the table helping to make the decisions and execute the strategy.
Through my LearnTestOptimize.com website and newsletter, I provide insight into the latest, most innovative uses of technology and marketing and show how they can impact the political and advocacy spaces. This thought leadership and audience can be brought to bear for you either through sponsorship or training programs, white papers, or digital strategy audits.
Training & Coaching
I’ve managed dozens of staff in various roles throughout a campaign and trained hundreds of activists. I can develop a short-term training program or curriculum for new hires, people who are new to politics, or people who need to get up to speed on digital. For longer-term needs, I’ll develop a coaching program to help get your team running on all cylinders.
From conception to production to distribution, I’ve developed creative concepts for websites, social media, videos, and apparel that get noticed, get shared, and get results.
In the 21st Century, all marketing is community building. Rather than emphasizing the “sugar rush” of paid, interruptive advertising, I build strategies focused on identifying, engaging, and coordinating a lasting community of supporters around your candidate, cause, or business.
High quality content is the fuel that feeds a community and builds it into a movement. Investing in effective content — from videos to blogs and beyond — that is engaging, shareable, and platform-optimized will pay lasting dividends against your organization’s goals. I will help you plan and execute the content marketing strategy necessary to build a robust community.
I’ve helped candidates raise millions of dollars online through a combination of high-converting list-building strategies, attention-grabbing email copy, and aggressive list rental agreements.
Since social media first entered politics in the mid-00s I’ve been executing best practices and managing social media strategies that are focused on achieving strategic goals like awareness and lead generation, not simply on vanity metrics that don’t move the ball down the field.
Ad blocking technology, cluttered inventory, and premium content options are making interruptive advertising less effective every day. I specialize in native online advertising strategies and execution on platforms like Facebook, Twitter, Google Search, and Snapchat.
Following the 2016 elections, cyber security should be a concern for anyone involved in politics and advocacy. The good news is you don’t have to be a super-hacker to fight back. I will help you implement online security best practices for your campaign or organization and educate your team members on the need for strong online security.