Digital-first political strategist
Rahm Emanuel famously said in November 2008, “You never want a serious crisis to go to waste.” The clarifying context, which is less well-known, continues: “It’s an opportunity to do things that you …
Continue Reading about How the Pandemic Created Opportunity For Political Innovators →
As major tech companies struggle with their responsibilities to the users and communities they serve, the question of what political candidates should be allowed to say in their online postings has …
I sent the 200th issue of my weekly newsletter, Learn Test Optimize, this month. Since March 2016, every Friday morning I’ve emailed subscribers a list of articles (partial archive here) with key …
Continue Reading about Lessons Learned from Sending 200 Weekly Newsletters →
Biden’s digital deficit is twofold: First, the Trump campaign has been building its incredibly sophisticated online marketing behemoth nonstop since 2016. Second, Joe Biden’s 50 years in politics …
Continue Reading about COVID-19 has made the 2020 campaign virtual. That’s a disaster for Biden →
The COVID-19 pandemic is leading many states to expand vote-by-mail access for upcoming elections in 2020. The shift presents significant new challenges for campaigners. Strategic questions, including …
As campaign events go virtual during the pandemic, what may seem like poor substitutes provide a critical opportunity for campaigns that know how to seize them. Paused conventions, fundraisers, …
Continue Reading about Five Ways to Get the Most from Virtual Campaign Events →
