This month’s election results were a surprise to many, especially if you paid attention to public polling. While there’s plenty of disagreement about the value and accuracy of different polls, one thing is clear:
Data is more abundant than ever, but traditional political polls are getting more expensive and less reliable.
Public opinion polling is an industry primed for disruption – every entrepreneur’s dream.
Billions of dollars are spent each cycle on U.S. elections. Those spending decisions are made based on polling. As a result, being off by just one percent represents significant opportunities for optimization.
Legacy polling, with ongoing digital transformation, will continue to have its place in the campaigner’s toolbox. But polls have the accuracy of compasses when campaigns and their allies need the precision of GPS.