Rahm Emanuel famously said in November 2008, “You never want a serious crisis to go to waste.” The clarifying context, which is less well-known, continues: “It’s an opportunity to do things that you think you could not do before.”
In 2020, with the global COVID-19 pandemic, campaigners have been thrust into just such a crisis during a presidential election year. The disruption caused by social distancing and other measures meant to slow the spread has had wide-reaching effects beyond just politics.
While political orthodoxies surrounding national party conventions, political rallies, fundraising, canvassing, and voter contact are being challenged – perhaps with lasting impact – there are far too many opportunities for improvement being squandered.
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