Eric Wilson, a Republican digital strategist who worked for Florida Sen. Marco Rubio’s 2016 presidential campaign, said Reddit’s approach is more user-focused than Facebook and Google.
“It’s a good policy, it ensures transparency without causing any major disruptions to how advertisers [use] the platform,” Mr. Wilson said. “This is obviously a well-thought-out approach to transparency that respects the values of the Reddit community, which is central to the platform.”
Mr. Wilson has criticized Big Tech and particularly Facebook for pursuing solutions that focus on public perception instead of technical problems, and Facebook has solicited his input on company policies. Mr. Wilson said he had no discussion with Reddit about its policy changes beforehand, and he was impressed by the website’s emphasis on allowing users to comment and respond to political ads.