Eric Wilson, a Republican digital strategist, noted that Mr. Trump had made the consolidation of Republican support in the general election more difficult by encouraging candidates to compete for his favor by demonstrating maximum allegiance at each other’s expense. “In order to secure his endorsement, the candidates had to really go negative against candidates that got 15 or 20 percent of the vote in the primary, saying they’re not sufficiently loyal,” Mr. Wilson said.
“If you have to spend your general election campaign getting your own party on board,” he added, “that’s time and resources that you’re not spending getting independents.”
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