During the 2020 elections, more voters reported receiving text messages from campaigns than phone calls, according to data from Campaign Innovation’s national post-election survey. For anyone with a cell phone bombarded with text messages over the last two years, this may seem obvious, but it marks an important tipping point.
Campaigns have been using phones to contact voters since at least the 1960s and they remain an essential channel for outreach. As landline phone usage declines (just 44% of voters reported using a traditional telephone) and overall phone response rates drop, the efficacy of phones for reaching voters is on a downward trajectory.
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